Blake Beltram

Blake Beltram is a seasoned entrepreneur and business leader based in San Luis Obispo, California. He is currently a Co-Founder at aImmortal Agency and has a diverse background in the technology and wellness industries.1

Career Highlights

MINDBODY, Inc.: Blake is best known as one of the co-founders of MINDBODY, Inc., a company he helped establish in 1998.1 He played a crucial role in the company's early development:

• Created the original desktop versions of MINDBODY's client management software for boutique fitness studios
• Served as the Chief Software Architect for the first five years
• Led software development, marketing efforts, and product design

Under his leadership, MINDBODY grew from a small startup to a major player in the wellness industry software market. The company went public in 2015 and was later sold for approximately $1.9 billion in 2019.2

Other Ventures: After his time at MINDBODY, Blake has been involved in various projects:

• Host of the Wellness Revolutionaries Podcast1
• Chief Executive Officer at Lightworker UV, where he introduced a UV-C Yoga Mat Vending Machine1
• Evangelist at LogicMonitor, focusing on product marketing and brand strategy1

Current Focus

As a Co-Founder at aImmortal Agency, Blake continues to apply his expertise in entrepreneurship and technology.1 He also works as a startup/growth consultant and mentor for founders and executives, specializing in:

• Ideation and vision for startups
• Human experience optimization
• Marketing and branding strategies
• Leadership and company culture development2

Blake's approach emphasizes the importance of aligning personal values with business goals, storytelling, and focusing on the human experience in all aspects of business.2