Blair de Jong

Blair de Jong is a seasoned e-commerce & digital marketing strategist with a strong background in working with various types of companies over the span of 14 years. His passion lies in aiding businesses in expanding their online presence and boosting sales. Blair's methodical and analytical approach equips him with the knack to address issues with effective, comprehensive solutions.

Blair collaborates with organizations on tasks such as constructing e-commerce platforms for services, goods, or digital products, creating strategic plans for marketing campaigns and product growth, enhancing website traffic that results in concrete conversions, and analyzing key performance indicators to facilitate data-oriented decision-making on digital marketing strategies, conversion funnels, channel attributions, and marketing blends to enhance return on investment and extend customer lifetime value.

With a proven track record, Blair has assisted companies in acquiring numerous new customers, leading to $25 million in additional revenue. His clientele ranges from startups to industry giants like Getty Images, iStockphoto, TELUS, Optimal Payments, and many others.

Blair functions well with organizations that seek innovation, prioritize customer satisfaction above all, rely on data-driven approaches for strategic direction, comprehend the amalgamation of art and science in marketing to articulate online brand messages effectively, and are keen on an iterative process of trial and enhancement to achieve success.

Possessing a diverse skill set in e-commerce strategy, product management, online marketing programs, multi-million dollar budget forecasting and reporting, email marketing, media buying, affiliate program management, pay-per-click advertising, search engine marketing, keyword research, A/B testing, conversion rate optimization, and web analytics, Blair is a go-to professional in the digital marketing realm.

Blair earned his Bachelor of Science in Electronics Engineering Technology with Magna Cum Laude Honours from the DeVry Institute of Technology.

His professional journey has led him to key positions such as Head of Growth at Workling, Principal E-commerce & Digital Marketing Strategist at Bdot Inc., Manager of Customer Engagement at Rümi, Director of E-commerce at Live Out There, Online Marketing Manager at Getty Images, and various other pivotal roles in companies like iStockphoto, CloudSponge, Optimal Payments, and TELUS Communications.