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Suad Merchant
Global Brand,Marketing & Communication Leader, AI & digital marketing transformation
Suad Merchant, RBG, is the Global Head of Brand & Communications for Mashreq, overseeing brand, marketing, social strategy, corporate communications, Public Relations, and ESG communication.
With a career spanning over 20 years, Suad has worked globally for brands like MasterCard International, Microsoft, Kraft Foods, and L'Oréal before joining Mashreq.
During her time at Hewlett Packard, Suad established the 'Global Integrated Marketing' team and played a crucial role in the brand merger for First Abu Dhabi Bank (FAB) in the UAE.
Suad's expertise lies in agile-thinking, digital-first marketing, strategic partnerships, and aligning business needs with customer-centric approaches.
Her academic qualifications include a Masters in Business Management, a Masters in Digital Business, and a Diploma in Advertising & PR from prestigious institutions worldwide.
