Bjorn Andersson

Senior Director, Global Digital Innovation Marketing and Strategy at Hitachi Vantara

Bjorn Andersson is a seasoned marketing professional currently serving as the Senior Director of Global Digital Innovation Marketing and Strategy at Hitachi Vantara.1 Based in the San Francisco Bay Area, he has extensive experience in digitalization, Internet of Things (IoT), and industries marketing and strategy.1

Career Highlights

Bjorn has had a long and impressive career in the technology sector, with a particular focus on marketing and strategy roles:

At Hitachi Vantara::

Senior Director, Global Digital Innovation Marketing and Strategy (September 2022 - Present)
Senior Director, Global IoT Marketing (September 2017 - October 2022)
Sr Director, Social Innovation and Global Industries Solutions Marketing (April 2014 - September 2017)
Director, Solutions Marketing (September 2011 - April 2014)1

Previous Roles::

Founder and Principal at Artair Group (February 2009 - Present)
Senior Director, IoT and Industries Marketing at Hitachi Insight Group
Director, Product and Solutions Marketing at BlueArc
Partner at Vikroon Systems1

Sun Microsystems Experience

Bjorn spent a significant portion of his career at Sun Microsystems, holding various positions including:

Director of HPC Marketing
Group Marketing Manager for Enterprise Server Products
Group Marketing Manager for High Performance and Technical Computing
Product Line Manager for Graphics and Visual Media Products1

Skills and Expertise

Bjorn is known for his creativity in marketing, particularly in understanding the special requirements of communities involved in High Performance Computing.1 His experience spans across various aspects of technology marketing, from enterprise servers and workstations to IoT and digital innovation.

Languages

Bjorn is proficient in:

English (full professional proficiency)
Swedish (native or bilingual proficiency)1

With over three decades of experience in the technology industry, Bjorn Andersson has established himself as a leader in digital innovation, IoT, and industry-specific marketing strategies.