Birgit Schefer

Birgit Schefer is a seasoned professional currently working as a CRM Manager at SRF - Schweizer Radio und Fernsehen (Swiss Radio and Television).1 With over 20 years of experience in Digital Marketing, she specializes in CRM (Customer Relationship Management) and Customer Experience Management.

In her professional role, Birgit focuses on implementing and managing CRM strategies and enhancing customer experiences.1 Her expertise likely involves utilizing tools like Salesforce, as evidenced by her use of the hashtag #salesforce in some of her LinkedIn posts.4

Birgit is active on LinkedIn, where her username is indeed "birgitschefer".123 She regularly shares insights and information related to her field, including:

1. Digital marketing trends
2. CRM best practices
3. Customer experience management
4. E-commerce developments in Switzerland

For instance, she has shared information about the top 30 online retailers in Switzerland adjusting their free shipping thresholds in 2022.3 She has also posted about innovative solutions for remote work, such as a website that provides office ambient sounds to help combat loneliness while working from home.2

Birgit Schefer appears to be based in Zürich, Switzerland, and her professional network on LinkedIn suggests she is well-connected in the Swiss digital marketing and media landscape.1