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    Bin Li

    Managing Partner at Ansir Entertainment

    Professional Background

    Bin Li is a highly accomplished executive who has distinguished himself in the dynamic realms of Sports and Entertainment, particularly within the markets of China and the United States. With a robust blend of entrepreneurial spirit and practical experience, Bin has been instrumental in transforming concept-stage companies into commercially viable enterprises. His deep understanding of venture capital funding has led to the successful exit of numerous growth-stage companies, making him a sought-after advisor and leader in the industry.

    Since relocating to China in 2012, Bin has been a pivotal figure in assisting various companies with market entry, business development, and fundraising. His impressive portfolio includes notable firms such as Mailman, Mili Pictures, Extrabux (which was acquired by Ebates, subsequently Rakuten), and TP Solar. As the Investment Advisor for Mailman, Bin played an essential role in closing over 100 million RMB in funding from prominent investment firms like Wecapital, YAO Capital, and KAIXING Capital in 2016. Following this substantial investment milestone, he advanced to the position of Vice President of Investment & Strategy at Mailman, where he adeptly managed strategic investments, investor relations, and intellectual property strategy/development for some of the world’s preeminent sports icons, including the legendary Kobe Bryant.

    At Mailman, a leading China-based sports marketing group, Bin was integral in representing iconic figures and major organizations such as the NFL, NHL, UFC, and Manchester United. His contributions have profoundly influenced the growth and visibility of these brands in the market.

    Before his tenure at Mailman, Bin served as the Investment Director at KAIXING Capital, a venture capital firm situated in Beijing with a focus on investments in sports, education, and entertainment. He also co-founded Ansir Entertainment, an early-stage venture incubator dedicated to localizing media and entertainment firms for the Chinese market. This invaluable experience has enriched Bin's perspective on market dynamics, consumer behavior, and strategic investment.

    Prior to his ventures in China, Bin held various operational and management positions within large U.S. and Japanese corporations, including Panasonic, Walmart, and Home Depot. Notably, he managed one of the largest maquiladora operations in Mexico for Panasonic's Plasma TV division, PAVCA. His roles in Walmart and Home Depot provided him with expansive experience in brand management and insights into the consumer sector. Additionally, he co-founded Ansir Corporation in 2008, a consultancy designed to assist Chinese companies in entering the U.S. market. In 2010, he collaborated with the Mytek group to establish the Ansir Innovation Center, an incubator aimed at fostering the growth of high-tech and cleantech companies.

    Fluent in both Chinese and English, Bin navigates cultural and business landscapes with ease, enhancing cross-border collaborations and strategic partnerships between the U.S. and China. His diverse skill set includes business strategy, investment analysis, and market development, which have collectively helped him cultivate a rich network of relationships across industries.

    Education and Achievements

    Bin's academic journey laid the groundwork for his successful career in business strategy and management. One of the highlights of his education includes a certification in Global Strategy and Management from the University of San Diego, where bin honed his skills in developing effective global business strategies. Additionally, he studied Business Logistics at Penn State University, gaining valuable insights into supply chain management and operational excellence.

    Bin's educational background, coupled with his vast professional experience, has empowered him with a multifaceted approach to business development and investment, making him a respected thought leader and innovator in the sports and entertainment sector.

    Notable Achievements

    • Transformative Leadership: Successfully guided multiple companies from concept stage to successful exits and growth, facilitating significant capital funding and market penetration.
    • Funding Expert: Closed over 100 million RMB in capital for Mailman from some of the most reputable venture capital firms, significantly impacting the company’s trajectory and growth potential.
    • Strategic Advisor: Played a vital role in investor relations and strategic investment decisions impacting globally recognized sports icons and brands.
    • Vast Operational Experience: Managed major operations in multinational corporations, contributing significantly to brand growth within diverse markets.
    • Entrepreneurial Contributions: Co-founded several initiatives aimed at fostering innovation and growth, including Ansir Corporation and Ansir Innovation Center, significantly aiding the entrance of Chinese companies into the U.S. market.
    • Cross-Cultural Expertise: As a Chinese American, Bin leverages his cultural fluency and understanding to bridge business practices between the U.S. and Chinese markets, enriching cross-border collaborations.

    Bin Li's impressive credentials and extensive expertise in the Sports & Entertainment sector position him as a forward-thinking leader renowned for his strategic insights, exceptional negotiation skills, and an unwavering commitment to fostering growth and development in the industry. With a legacy built on transformative leadership and innovative strategic thinking, Bin continues to shape the future of the entertainment landscape across global markets.

    Highlights

    Jun 30 · Yanko Design
    These multifunctional magnetic cutlery-pieces snap into half to transform into chopsticks! - Yanko Design
    Nov 21 · Daily Star
    Puppy has stomach ripped open by pitbull in horrifying street attack - Daily Star

    Related Questions

    How did Bin Li's experiences at major corporations influence his entrepreneurial mindset?
    What strategies did Bin Li employ to assist companies in market entry within the Chinese market?
    What are some specific achievements of Bin Li in the fundraising and investment landscape?
    How did Bin Li contribute to the growth of Mailman and its representation of sports icons?
    What motivated Bin Li to co-found Ansir Entertainment and what impact has it had on media localization in China?
    How has Bin Li's educational background shaped his approach to global business strategy?
    What insights does Bin Li offer regarding cross-cultural business practices between the U.S. and China?
    How has Bin Li's fluency in Chinese and English facilitated his professional endeavors?
    Bin Li
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    Location

    San Diego County, California, United States