Bill Sanders

Bill Sanders is a seasoned professional with a diverse background in athlete representation, sports marketing, entertainment marketing, brand building, endorsement contracts, small business marketing, consulting, PR, sponsorship activation, and negotiations. With an educational foundation from The Buckley School, Loyola Marymount University, and UCLA Anderson School of Management, Bill has honed his skills and expertise in marketing and business development.

Throughout his career, Bill has held significant roles such as SVP, Talent and Partnerships at AIB Sportsbrands Studios, Athlete Marketing and Partnerships at Paragon Sports International, LLC, Chief Marketing Officer at Yao Family Wines, SVP, Athlete & Talent Marketing at Excel Sports Management, Senior Vice President, Personal Brand Management at PMK•BNC, and many more. His contribution to various esteemed organizations showcases his proficiency and dedication in the field.

Bill's passion lies in the process of developing marketing strategies for icons, fostering deep-rooted fan loyalty, and aiding clients in growing their personal brands. His experience includes collaborating with renowned athletes, artists, and teams to enhance consumer loyalty. Bill also actively engages with disruptive early-stage companies, contributing to the entrepreneurial landscape.

With a rich background in athlete representation, marketing, and business development, Bill Sanders stands out as a respected professional who has made significant contributions to the industry. His expertise in navigating endorsement contracts, small business marketing, sponsorship activation, and negotiations makes him a valuable asset to any organization.