Bill Sanders

Bill Sanders is a sports marketing and partnerships executive with extensive experience in athlete representation and brand management.1 He is currently the Chief Executive Officer of Cadence158, an independent marketing and corporate partnerships consulting firm he founded in February 2023.1 While he is not specifically listed as SVP, Talent and Partnerships at AIB Sportsbrands Studios, he has been serving as a Talent and Partnerships Advisor for the company since June 2018.1

Sanders has a diverse background in sports marketing and talent management:

Career Highlights

• CEO of Cadence158 (February 2023 - Present): Leading a firm that represents high-profile athletes like Clayton Kershaw and Christian Yelich.1
• President of August Icon Marketing (August 2021 - February 2023)1
• SVP, Athlete & Talent Marketing at Excel Sports Management (May 2015 - May 2018)1
• SVP, Personal Brand Management at PMK•BNC (January 2014 - May 2015)1
• Chief Marketing Officer at BDA Sports Management (July 1999 - December 2013)1

Additional Roles

• Adjunct Professor of Marketing at UCLA Anderson School of Management (May 2014 - Present)1
• Marketing Consultant for Yao Family Wines (June 2009 - Present)1
• Athlete Marketing and Partnerships Advisor for Paragon Sports International, LLC (October 2018 - Present)1

Sanders holds an MBA in Marketing from UCLA Anderson School of Management and a BA in Political Science from Loyola Marymount University.1