Bill Sanders

Bill Sanders is a seasoned professional in the sports marketing and athlete representation industry. He currently serves as the Chief Executive Officer of Cadence158, an independent marketing and corporate partnerships consulting firm based in the Los Angeles Metropolitan Area.1

Professional Experience

Sanders joined the Board of Advisors for Seven Teas in August 2023. He describes Seven Teas as one of the most exciting and fastest-growing beverage brands in the business, praising the founders for their visionary approach and integrity.1

In addition to his role at Seven Teas, Sanders holds several other positions:

• CEO of Cadence158 (February 2023 - Present): His firm represents high-profile athletes such as Clayton Kershaw, Christian Yelich, and Austin Riley, as well as organizations like Kershaw's Challenge and Paragon Sports.1

• Marketing Consultant for Yao Family Wines (June 2009 - Present)1

• Adjunct Professor of Marketing at UCLA Anderson School of Management (May 2014 - Present)1

Previous Roles

Sanders has an extensive background in sports marketing and athlete representation:

• President of August Icon Marketing (August 2021 - February 2023)
• SVP of Athlete & Talent Marketing at Excel Sports Management (May 2015 - May 2018)
• Senior Vice President of Personal Brand Management at PMK•BNC (January 2014 - May 2015)
• Chief Marketing Officer at BDA Sports Management (July 1999 - December 2013)1

Education

• MBA in Marketing from UCLA Anderson School of Management
• BA in Political Science from Loyola Marymount University1

Bill Sanders' career demonstrates a strong focus on athlete marketing, corporate partnerships, and sports business consulting, making him a valuable addition to Seven Teas' Board of Advisors.