Bill Michels

Bill Michels is the General Manager of Platform Development at Moloco, where he is responsible for overseeing both product and business development functions for the company's Retail Media Platform.12

Professional Background

Michels brings over two decades of leadership experience in product management, data strategy, and business development within the advertising and search industries.2 His career highlights include:

• EVP of Product at The Trade Desk, working on areas such as identity and connected TV
• Chief Data Officer at Foursquare following its merger with Factual, where he served as COO
• Senior Director of Product Management at Yahoo!, leading projects like Yahoo! BOSS and international search monetization
• Equity research analyst at UBS, covering technology and telecom sectors

Role at Moloco

At Moloco, Michels is focused on driving innovation in the retail media category.5 He works closely with Moloco's Retail Media business and product teams globally to develop and expand the company's offerings in this space.2

Education

Michels holds an MBA from Columbia Business School and a BA from Colby College.2

Personal

Based in Southern California, Michels continues to leverage his expertise in programmatic advertising, search technology, and data strategy to advance Moloco's position in the rapidly evolving retail media landscape.23

His LinkedIn username is billmichels.4