Bill Kiefaber

President, Marketing Works

Bill Kiefaber is a seasoned marketing professional with over 26 years of experience in management, marketing, and communications.1 He currently serves as the President and Owner of Marketing Works, a position he has held since 2014.2

Career Highlights

Marketing Works:: As President and Owner, Kiefaber leads an integrated business-to-business firm that focuses on aligning marketing initiatives with business goals to maximize client investments.1 The company employs a comprehensive approach that leverages brand strategy, demand generation, sales enablement, and client engagement.1

Previous Roles:: Before his current position, Kiefaber founded Highbar Agency in 2013 and worked as a Client Experience and Business Development Executive at Questline from 2011 to 2013.2 He has also held senior positions at several notable companies, including:

Fahlgren Mortine
GRIP Technology, LLC
Paul Werth Associates
Resource Interactive
Deloitte
Retail Planning Associates (1992-1996)2

Expertise

Kiefaber has developed strong knowledge and expertise in:

Strategic planning
Digital marketing
Brand positioning
Consumer and business-to-business research
Promotional campaigns
Internal and external communications1

Education

The Ohio State University: Bachelor of Science in Business Administration (BSBA) in Marketing (1989-1991)
Washington College (1987-1989, no degree obtained)2

Notable Achievements

Kiefaber graduated with high honors from The Ohio State University while maintaining full-time internships at Andersen Consulting (now Accenture) and other local Columbus businesses.4

In 2014, Kiefaber was recruited by Brenda Stier-Anstine, the founder of Marketing Works, to enhance the firm's digital and online expertise. He officially became a partner in the firm that year.3 In March 2018, following a multi-year transition strategy, Kiefaber completed the ownership transition and became the sole owner of Marketing Works.3