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David Scowcroft
Research Principal at BEESY Strategy
David Scowcroft is a Research Principal at BEESY Strategy, a behavioral science insights agency.1 He is a quantitative research specialist with extensive experience in the market research industry, particularly in the biopharma sector.23
Career Background
David Scowcroft has been involved in market research for nearly three decades, with the last 15 years focused on the biopharma sector.2 His career path includes:
- Senior Vice President at Ipsos Healthcare, where he was responsible for methods and their commercialization12
- Director of the Quantitative Practice at In-Sync, a health and wellness insight specialist1
- VP at Lieberman Research1
- SRM at Sanofi-Aventis1
- VP at Research International1
- Started his career at Ipsos Reid, helping establish an office in Manhattan1
Expertise and Skills
David is known for his proficiency in complex research design, analysis, and interpretation. His areas of expertise include:
He has successfully led various client-focused teams throughout his career and has worked within advanced analytic functions.2
Education and Professional Activities
David holds an MA in Economics from Queen's University in Kingston, Canada, with specializations in econometrics, game theory, industrial organization, and behavioral economics.2 He is a regular speaker at conferences and industry events and has previously held an advisory board position at MRII.2
At BEESY Strategy, David leads client projects and contributes to the firm's strategic growth plans.14 His role involves applying his extensive experience in quantitative research and biopharma sector knowledge to help clients understand consumer decision-making.12
