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Bettina O'Neill
Senior Vice President Business Development & Merchandising at Scentbird
Bettina O'Neill is a seasoned senior executive with extensive expertise in the retail cosmetics industry, having excelled in sales, general management, and product development for leading global brands and retailers.
She has a proven track record of revitalizing existing brands, launching successful product lines, and driving revenue growth, particularly during her tenure at Barneys New York where she significantly expanded the business and received industry accolades.
Bettina holds a Bachelor of Science degree in Cosmetics & Fragrance Marketing & Product Development from the Fashion Institute of Technology and has held prominent roles such as Senior Vice President Business Development & Merchandising at Scentbird and Vice President of Sales & Training North America at The Harmonist.
With her creative leadership, brand acumen, and market awareness, Bettina has been instrumental in developing strong fragrance and beauty products that distinguish brands in highly competitive markets. She is recognized for her resourcefulness, diligence, and ability to drive success in high-growth, startup, and turnaround environments.
