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Betsy Simons
Virtual CMO, Business Strategist at The Ricciardi Group
Betsy Simons is a strategic marketer and creative business leader with vast experience in brand strategy and integrated communications, specializing in digital and social platforms. She has a strong track record of working with top clients and leading teams to drive business growth through innovative strategies and technology.
Betsy has collaborated with high-level executives, crafting and executing creative and fully integrated programs across various channels including social media, online advertising, direct mail, public relations, and traditional advertising. Her expertise spans industries such as B2B, athletic apparel, consumer packaged goods, financial services, SaaS, spirits, pharmaceuticals, travel, and retail.
She holds a BA from Northwestern University and has held key roles at reputable organizations like The Ricciardi Group, MRM//McCann, Havas Worldwide, and Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
Betsy's professional journey showcases her proficiency in diverse sectors and her ability to drive brand success through strategic marketing endeavors and creative leadership.
