Bethany Walsh

Bethany Walsh is an accomplished revenue marketer who excels in assisting startups and large corporations in developing robust marketing strategies. With a keen interest in the impact of perception on brand awareness and the psychological aspects of decision-making, she leverages innovative thinking to enhance B2B marketing initiatives. Bethany's expertise spans the fintech, security & IT, and finance & accounting sectors.

She holds a Bachelor of Science in Marketing from the University of Hartford. Throughout her career, Bethany has held prominent marketing positions in various organizations, including Head of Marketing at Plane, VP of Marketing at Alkymi, Vice President Marketing at Alloy, VP of Growth Marketing at Emburse, and VP of Marketing for several entities such as Abacus, Certify, Nexonia, and Tallie at Emburse. Furthermore, she served as VP of Marketing at Abacus Labs, Head of Marketing at CloudCall, and Director of Demand Generation & Events at Backupify, among other significant roles in notable companies.

In addition to her corporate roles, Bethany Walsh has also contributed her skills and expertise to diverse marketing and professional services associations, such as the Big Sister Association of Greater Boston, Boston Interactive, and Society for Marketing Professional Services in Boston. She has experience as an Interactive Marketing Manager, Senior Marketing Coordinator, Proposal Writer, and Administrative Coordinator at respected institutions like SMMA, Bargmann Hendrie + Archetype, Inc. (bh+a), Holden Engineering & Surveying, and Boston Medical Center, showcasing her versatile background in marketing and management.