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Joseph Lee
VP Growth Marketing at Ontra
Joseph Lee is the Senior Vice President of Marketing at Paradigm, a company focused on diversity, equity, and inclusion (DEI) solutions based in San Francisco.1 In his role, he is responsible for leading all aspects of marketing, including growth marketing, product marketing, brand marketing, and communications.1
Professional Background
Before joining Paradigm, Joseph held several senior marketing leadership positions at high-growth tech companies:
- VP of Growth Marketing at Ontra2
- AVP, Head of Demand Generation and Marketing Ops at Sutherland2
- Director of Marketing at Netpulse (acquired by eGym)2
His experience includes successfully implementing growth strategies, digital transformations, and marketing automation at these companies.2
Achievements and Expertise
Joseph has demonstrated expertise in:
- Building comprehensive marketing tool stacks2
- Developing and executing ABM (Account-Based Marketing) programs2
- Organizing successful user conferences and events2
- Implementing digital-first strategies that significantly increased inbound opportunities2
Education and Personal Interests
Joseph holds:
- An M.Div. from Bethel University
- A B.A. from the University of California San Diego1
Outside of work, Joseph enjoys:
- Traveling
- Trying new restaurants
- Listening to business and sci-fi audiobooks
- Going on urban hikes with his wife and their mini labradoodle, Muddy1
Professional Affiliations
Joseph is an executive member of Pavilion and regularly serves as a marketing thought leader and advisor for early-stage startups.1 He has also been an advocate for workplace diversity throughout his career, having helped launch an Asian American, Native Hawaiian, and Pacific Islander employee resource group at a previous company.1
