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Bethany Stachenfeld
Co-founder & CEO at Sendspark | Personalized Video at Scale
Bethany Stachenfeld is the Co-Founder and Chief Executive Officer of Sendspark, a video platform designed to enhance communication for sales teams through personalized video messaging. Based in San Antonio, Texas, she has been with Sendspark since its inception in January 2019. The platform integrates seamlessly with various messaging tools like Gmail, LinkedIn, and HubSpot, aiming to significantly boost email engagement for users.123
Professional Background
Before founding Sendspark, Stachenfeld held several marketing roles, including Director of Marketing at VidGrid and Marketing Manager at Filestack. She also participated in the Venture for America fellowship, which focuses on fostering entrepreneurship in American cities.134 Her educational background includes a degree from Washington University in St. Louis, where she developed her skills in marketing and sales.5
Insights and Leadership
Stachenfeld's leadership at Sendspark is characterized by a focus on leveraging AI for video personalization and customer engagement. She emphasizes the importance of building strong customer relationships and adapting to feedback to refine the product continually. Her approach combines strategic growth with sustainable practices, especially in the competitive landscape heightened by the COVID-19 pandemic.345
In interviews, Stachenfeld has shared her experiences in navigating the challenges of startup life, including the critical need for resilience and innovation in achieving growth. She advocates for choosing co-founders and customers wisely, as these relationships are pivotal to a startup's success.34
