Bethany Moore

Bethany Moore serves as the Director of Content Strategy and Market Growth at The GMP Collective, where she plays a significant role in shaping the organization's communication strategies and market initiatives. Her work involves engaging with industry stakeholders to promote standards and best practices within the cannabis and hemp sectors.

Professional Background

Before joining The GMP Collective, Moore accumulated nearly ten years of experience in communications and media, which has equipped her with a robust skill set in content creation and strategic marketing. She has been actively involved in various initiatives aimed at enhancing regulatory frameworks and advocating for industry standards, particularly through webinars and conferences focused on cannabis policies and practices.13

Contributions and Initiatives

Moore has moderated several webinars that address critical issues in the cannabis industry, including regulatory challenges and advocacy efforts. For instance, she recently led discussions featuring prominent industry leaders on the need for regulatory parity between marijuana and hemp sectors.2 Additionally, she has contributed articles discussing ASTM standards relevant to cannabis, emphasizing the importance of quality management systems in ensuring compliance and safety within the industry.36

Engagement with Industry Standards

Her role also includes promoting participation in organizations like ASTM International, which develops technical standards for various industries, including cannabis. Moore's insights on the necessity of collaboration among stakeholders highlight her commitment to fostering a more regulated and standardized market environment.12

Bethany Moore's LinkedIn profile under the username beatnikbetty reflects her professional journey and ongoing contributions to the cannabis industry, showcasing her dedication to advancing market growth through effective content strategy.45