Beth Sordi

Beth Sordi is a strategic thinker known for her bias for action and collaborative leadership style, effectively motivating cross-functional teams to achieve greater creativity and productivity.

With a strong analytical and data-driven approach, Beth excels in applying customer insights to develop and innovate web products that align with business objectives.

Her expertise spans across various areas including product roadmaps, consumer acquisition, engagement, and retention, community and content digital platforms, customer discovery, agile methodologies, experimentation, SEO, performance metrics, paid marketing, and web commerce.

She holds an MBA in Business from the University of California, Berkeley, Haas School of Business, and a B.A. in Quantitative Economics and Decision Sciences from the University of California, San Diego.

Beth has held significant roles in top organizations, including Senior Director and Director of Product Management at Adobe.com, Group Product Manager at Adobe.com, and Product Management positions at companies like BabyCenter, John Muir Health, Delta Dental, AGIS Network, Kaiser Permanente, and InsWeb.

She has also contributed her expertise as a Consultant at Lean Startup Co. and Andersen Consulting, showcasing her diverse experience across multiple industries and domains.