Beth Shapouri

Beth Shapouri is an accomplished professional in the beauty and wellness industry who currently serves as the Director of Global Copy at Bumble and bumble, a renowned hair care brand.1 She began her role at Bumble and bumble on February 5, 2024.2

Professional Background

Beth is an award-winning writer with extensive experience in beauty, wellness, and lifestyle content creation.3 Her expertise spans across various areas:

• Copywriting: She specializes in creating compelling copy for leading global publications and consumer brands.3
• Content Creation: Beth has a proven track record in developing engaging content for diverse platforms.3
• Editorial Work: Her background includes editorial roles, contributing to her comprehensive understanding of the beauty and wellness landscape.4

Education and Career Path

Beth Shapouri holds a degree from New York University, which has likely contributed to her strong foundation in writing and communication.1 Prior to joining Bumble and bumble, she worked as a freelance writer, editor, and content specialist, demonstrating her versatility and adaptability in the field.4

Achievements and Recognition

Throughout her career, Beth has garnered recognition for her work:

• She is described as an "award-winning" professional, indicating her contributions have been acknowledged by industry peers.13
• Her expertise has made her a valuable asset in the beauty and wellness sectors, leading to her current leadership position at Bumble and bumble.5

Beth Shapouri's LinkedIn profile (username: beth-shapouri-4169635) serves as a platform where she shares professional updates and industry insights, reflecting her ongoing engagement with the beauty and wellness community.2