Barbara Herman

Barbara Herman is a seasoned cultural analyst with a background in academia and a passion for psychology and the study of subversive glamour. A graduate of New York University and the University of California, Berkeley, Barbara's unique ability to analyze culture in depth, spot trends before they hit the mainstream, and use storytelling to explain how cultural shifts will impact the way people think and behave in the future makes her an expert in a range of topics. She has written for several renowned publications, including Newsweek, the Wall Street Journal, and Refinery29, and has worked for top-notch marketing and advertising agencies. Besides, Barbara is the founder and creative director of Eris Parfums, a luxury perfume brand that celebrates non-conventional beauty and subversive glamour.