Ingrid Erickson

Ingrid Erickson is a seasoned digital media executive with over 10 years of experience in creating and implementing digital retail, online and offline marketing & advertising, and social media campaigns.

Throughout her career, she has successfully garnered significant exposure for artists, boosted revenue, and met company objectives.

Some of her notable accomplishments include spearheading major initiatives like the U2 iPod, the groundbreaking iTunes digital box set, and securing a lucrative video download deal with Microsoft's Xbox that resulted in over $500,000 of additional revenue within the first year.

In addition to these achievements, she has also established successful television campaigns with renowned brands such as Wolfmother iPod, Feist iTunes, and Yeah Yeah Yeahs Rhapsody.

Ingrid's areas of expertise include product management, content creation, digital retail and marketing, online advertising, as well as defining and analyzing crucial metrics.

She holds a Bachelor of Arts degree in Economics from UCLA and has held prominent roles in various organizations, including SVP, Global Catalogue Development & Marketing at Warner Music Group, Co-Founder at Heavy Decibels, VP Marketing at Warner Bros. Records, Senior Director at Live Nation Entertainment, and several key positions at Interscope Records where she served as Marketing Director, Head of Digital and Mobile Sales, and New Media Marketing and Advertising Director.