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Bert Weijters
Associate Professor Consumer Research & Psychology, Ghent University
Bert Weijters is an Associate Professor at Ghent University based in Ghent, Flemish Region, Belgium.1 He has over 500 connections on LinkedIn, indicating a substantial professional network in his field.1
Research and Academic Work
Weijters appears to be actively involved in academic research, with a focus on various aspects of measurement and methodology in social sciences:
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Rating Scale Research: He has conducted studies on the effect of rating scale formats on response styles, examining factors such as the number of response categories and category labels.2
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Pro-Environmental Behavior: Weijters has explored the challenges of measuring pro-environmental behavior in research studies, suggesting it's a topic of current interest in his work.5
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Systematic Reviews: He has participated in discussions and roundtables on systematic reviews, indicating an interest in research synthesis methodologies.7
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Measurement Techniques: His work extends to measuring latent individual difference variables using conjoint design and structural equation modeling, as applied in marketing research.8
Music and Personal Interests
Interestingly, Bert Weijters is not only an academic but also a musician:
- He collaborates with his son Seppe under the name FRF2 to create and release music.34
- They have released at least one album titled "Feelings are Facts Too," which is available on various streaming platforms.3
- Weijters and his son have also released individual songs, suggesting an ongoing musical project.6
This combination of academic work and musical pursuits presents Bert Weijters as a multifaceted individual with diverse interests spanning both scholarly research and creative expression.