Bert Groothand

Bert Groothand is an experienced professional in corporate communications and journalism with a diverse background spanning teaching, journalism, and corporate communication.

Starting his career as a teacher at a secondary technical school, Bert transitioned to journalism in the 1980s, working for prominent newspapers like De Telegraaf and Limburgs Dagblad before venturing into corporate communication.

He has held key roles in communication departments at notable organizations like Nationale-Nederlanden, ING Nederland, SNS Bank, and SNS REAAL, focusing on internal and external communication strategies, corporate culture programs, and content marketing initiatives.

In 2013, Bert became the director of Platform Content, an association of content marketing agencies, where he made significant contributions to the development of content marketing in the Benelux region.

His expertise lies in change communications, change management, leading communication departments, content marketing strategies, branded journalism, branded content, social media, and communication tools.

Currently, Bert works as a Communication & Content Consultant at BGCommunicatie and serves as a board member at PDMA Holland, actively involved in promoting and advancing content marketing practices.

He has previously held positions such as Strategy Director at El Contento, Advisor for Strategic Communication and Internal Branding at SNS REAAL, and Manager of Internal Communication at Nationale-Nederlanden.

Bert Groothand's extensive professional journey includes roles in journalism, corporate communication, and content marketing, showcasing his expertise in bridging the gap between journalism and commercial communications.