Charlotte Lock

Charlotte Lock is a seasoned executive with extensive experience in brand, marketing, digital, customer experience (CX), data, and insight leadership.1 She currently holds the position of Customer Director at John Lewis Partnership, where she plays a key role in driving customer-focused initiatives and innovation.34

Professional Background

Charlotte's career demonstrates a strong focus on customer-centric strategies and purpose-driven leadership. She has been involved in various aspects of business transformation and innovation within the retail sector, particularly at John Lewis Partnership.

Key Responsibilities and Initiatives

Innovation and Progress:: Charlotte has been instrumental in driving innovation at John Lewis Partnership, recognizing the need for progress in the face of tradition to keep the business relevant and competitive.3

Customer Experience:: As the Customer Director, she likely oversees strategies to enhance customer experience across the John Lewis Partnership brands.

Collaboration and Product Development:: Charlotte has been involved in initiatives to collaborate with partners for new product launches in John Lewis shops.5

Professional Interests

Charlotte shows a keen interest in:

• Purpose-driven business strategies
• Helping individuals and companies find their voice and purpose2
• Marketing and brand development
• Customer experience optimization

Social Media Presence

Charlotte is active on LinkedIn, where she frequently shares insights about marketing campaigns, business initiatives, and social causes. For instance, she has expressed admiration for innovative campaigns that address social issues, such as the "Dad Shift" campaign promoting paternal involvement.6

Charlotte Lock appears to be a forward-thinking executive with a passion for customer-centric strategies, innovation, and purpose-driven business practices in her role at John Lewis Partnership.