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Bernice Merlini
Marketing Executive Leader (CMO, SVP) | Former Rare Beauty + L'Oréal (Urban Decay, NYX)
Bernice Merlini is a dedicated and self-motivated digital leader with expertise in developing digital marketing and e-commerce strategies.
Specializes in Mobile and desktop UX/UI, digital innovation, brand + product marketing, and paid media strategies and budget planning.
Passionate about digital innovation and long-term growth strategies, Bernice excels in translating brand vision into exceptional digital experiences.
Currently serving as Rare Beauty's Vice President of eCommerce, focusing on direct to consumer sales strategy, growth & retention marketing, website optimization, D2C international expansion, and overall eCommerce strategy.
Educational background includes a Bachelor of Arts (B.A.) in International Journalism from Hendrix College.
With a career spanning various roles including SVP, Global Marketing & eCommerce at Rose Inc., Vice President, eCommerce & Digital Marketing at Rare Beauty, and roles at L'Oréal - NYX Cosmetics and Urban Decay, Bernice has a proven track record of success in the digital marketing industry.
