Bernard Brenner

Bernard Brenner is a prominent figure at Microsoft, currently serving as the Senior Director of Modern Work, Security/Compliance/Identity, and Social Intelligence Research. Based in Redmond, Washington, Brenner has dedicated his career to enhancing technology industry strategies through effective marketing and research methodologies.

Professional Background

Brenner leads efforts within Microsoft's Research + Insights team, focusing on innovative ways to extract customer insights from various data sources, particularly social media. His work emphasizes the social satisfaction methodology, which utilizes social media data to gauge customer sentiment and improve product offerings rapidly. This approach allows Microsoft to make informed decisions quickly, significantly reducing the time and cost typically associated with traditional market research methods.13

Contributions and Expertise

Brenner is recognized for his expertise in leveraging social media analytics to understand customer experiences with Microsoft products. His initiatives have included real-time tracking of user sentiment during significant product launches, such as Windows 11, enabling teams to respond swiftly to customer feedback and prioritize enhancements.1 Additionally, he is involved in educational efforts, serving on the advisory board for a Master's program in Marketing Research, where he contributes insights into industry dynamics.2

Certifications and Education

He holds a certification in Modern Marketing from Kellogg School of Management, issued in November 2020, underscoring his commitment to staying at the forefront of marketing practices within the technology sector.2

Overall, Bernard Brenner's role at Microsoft positions him as a key player in shaping how the company understands and responds to customer needs through innovative research methodologies.