Berna Basak

EMEA Connected Marketplace - Partnerships Portfolio Director at Nike

Berna Basak is a highly accomplished professional with a diverse educational background. She holds a Post Graduate Diploma in Strategy and Innovation from Said Business School at the University of Oxford, a Master's in Business Administration from Galatasaray Üniversitesi, and a Bachelor's in Political Science & International Relations from Boğaziçi University.

Throughout her career, Berna has gained extensive experience working in various roles at renowned companies. Currently, she serves as the EMEA Connected Marketplace- Partnerships Portfolio Director at Nike. Prior to this, she held the position of EMEA Nike Direct Digital Commerce Consumer Data Science and Membership Planning Director (STA) at Nike, showcasing her expertise in data science and strategic planning.

Berna has also held significant roles at Nike such as Marketplace Development Director, CEE Seamless Retail Director (STA), and E-Commerce Channel Manager, demonstrating her diverse skill set in retail, e-commerce, and strategic management.

Before her time at Nike, Berna worked at Unilever, where she served as the E-Commerce Business Development Manager, Trade Category & e-Commerce Manager, Assistant Category Operations Manager-Turkey, Key Accounts Project Leader in China, Customer Executive for National Accounts in Turkey, and Field Executive for both Local & National Accounts.

Prior to her roles at Unilever, Berna gained valuable experience as a Marketing Specialist for Turkey & Russia at Marks and Spencer, highlighting her international exposure and marketing acumen.

Berna Basak's career trajectory exemplifies her strong leadership skills, strategic capabilities, and expertise in retail, e-commerce, data science, and marketing. Her educational background, coupled with her extensive professional experience, positions her as a multifaceted professional with a wealth of knowledge and skills.

Berna's strategic insights, leadership acumen, and diverse industry experience make her a valuable asset in the fields of retail, e-commerce, data science, and marketing.