Benoit Tranzer

Benoit Tranzer is a prominent figure in the field of brand marketing, currently serving as the Global Service Line leader at Ipsos, one of the world's largest market research firms. In his role, he focuses on providing insights that inspire both global and local marketers. Tranzer holds the position of CEO/Managing Director at Ipsos France, where he leverages his expertise to drive business growth and enhance brand strategies.

His professional background includes significant experience in advertising research, customer insights, and consumer behavior, making him a key player in shaping marketing strategies that resonate with consumers. Tranzer actively shares insights and updates related to brand marketing on his LinkedIn profile, where he engages with a community interested in business growth and innovation.123