Benoit Racle (he/him/his)

Benoit Racle (he/him/his) is an accomplished hospitality and brand executive with over 20 years of global operations experience.1 He currently serves as the Vice President of Global Brand Management for W Hotels Worldwide.2

Throughout his career, Racle has established himself as a Global Marketing & Communications Leader, Brand Architect, Storyteller, Creative, and Connector.3 His expertise lies in brand strategy and management, as well as leadership in the hospitality industry.5

Professional Experience

Racle's professional journey includes significant roles in the hospitality sector:

• Current Role: Vice President, Global Brand Management at W Hotels Worldwide
• Previous Role: Global Brand Leader for AC Hotels4

Areas of Expertise

Benoit Racle is known for:

• Integrating marketing and operational excellence
• Luxury and lifestyle brand management
• Creative brand strategy development

His leadership has been instrumental in various W Hotels initiatives, including the launch of W Costa Navarino, where he emphasized the brand's commitment to style, originality, and vibrant energy in the Mediterranean.6

Racle's LinkedIn profile can be found under the username "benoitracle," where he shares insights and updates about his work in the hospitality industry.