Benjamin Reynolds

Benjamin Reynolds is the founder and CEO of Alternative Partners, a boutique Revenue Operations as a Service (ROaaS) consultancy.12 With over 10 years of experience in Revenue Operations, Benjamin established Alternative Partners in October 2019, based in Emeryville, CA.2

Professional Background

Benjamin's career path includes significant roles in Salesforce solution architecture and sales operations:

• Senior Salesforce Solution Architect at Hustle (June 2017 - March 2019)2
• Sr. Director of Sales Operations at Hustle (April 2019 - July 2019)2
• Salesforce.com Security Manager, Assistant Vice President at State Street (May 2016 - July 2017)2

Alternative Partners

Alternative Partners specializes in helping Seed Round through Series B startups, with a focus on those with underrepresented, Women/LGBTQ+/BIPOC founders and leaders.2 The company offers end-to-end RevOps solutions for growth, providing services such as:

• Certified SFDC Expertise
• RevOps Knowledge
• Strategic and tactical asset allocation1

Expertise and Approach

Benjamin is known for his expertise in:

• Salesforce implementation and integration
• Sales operations and strategy
• Pipeline management
• Forecasting analysis
• Lead-to-Cash process design2

His approach at Alternative Partners involves identifying unique investment opportunities in alternative niches and focusing on value creation.12

Community Involvement

Benjamin is an active member of Modern Sales Pros, a community for leaders in sales, operations, and enablement.2 He's also known to contribute to the Wizard of Ops blog and participate in RevGenius, networking associations that bring together professionals in Revenue Operations.1

Benjamin Reynolds has built a career on helping startups develop efficient internal structures and processes, which he identified as a common factor in startup success or failure.1 Through Alternative Partners, he aims to help clients pursue their core competencies by providing holistic Revenue Operations support.