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Benjamin Philipson
Deputy Managing Director at Archetype
Professional Background
Benjamin Philipson is a seasoned PR and marketing professional, whose extensive experience spans across several industries including innovative technology, corporate communications, B2B, lifestyle, and entertainment sectors. With a rich portfolio featuring collaborations with renowned global brands such as Slack, Verizon, Sage, O2, Sony, Experian, Mozilla Firefox, Microsoft, Bang and Olufsen, Getty Images, Ladbrokes, Expedia, Channel 4, and even the Republic of Rwanda, he has consistently demonstrated an exceptional ability to develop and execute high-impact communications strategies.
In his career, Benjamin has held various prestigious roles. He is currently the Deputy Managing Director at Archetype, where he leads initiatives focusing on integrated communications and issues advocacy. His previous positions, such as Brand Ambassador at IGO Adventures and Advisory Board Member at NEWSWIREFM, reflect his dynamic career and commitment to brand excellence. Moreover, he has played pivotal roles at Marlin where he served as Deputy Managing Director and Director, showcasing his leadership and strategic insight.
He has also worked with Goddard Gunster, Inc. as SVP EMEA, indicating his proficiency in handling complex campaigns across Europe, the Middle East, and Africa. His experience as a freelance PR consultant and his management of consumer practices at Bite Communications position him as a versatile and experienced player in the communications arena.
Through his various roles, Benjamin has been an essential contributor to the success of numerous noteworthy campaigns. He was involved in the launch of Microsoft’s next-generation Xbox, an experience that showcased his ability to manage large-scale projects effectively. He also played a crucial role in helping Mozilla Firefox break a Guinness World Record, a testament to his innovative approach in public relations. His knack for blending creativity with strategic thinking has also led to significant achievements, such as persuading rugby legend David Campese to acknowledge the prowess of the rightful winner during the Rugby World Cup 2003 for Ladbrokes. Furthermore, he led a crisis management program for the President of Rwanda, which garnered the prestigious award for the best Global PR Campaign at the PRWeek Awards in 2010.
Education and Achievements
Benjamin’s academic foundation is rooted in a Bachelor of Arts degree in Business Administration, complemented by studies in Spanish at the University of Bristol Law School. His educational background equips him with a diversified understanding of business dynamics, which has been instrumental in shaping his career in PR and marketing.
Earlier in his educational journey, he studied an array of subjects at Tonbridge School, including Japanese, English Language, Classics, Politics, Literature, Economics, and English Language and Literature. This diverse academic history not only enriches his cultural literacy but also aids in his capacity to communicate effectively across various platforms and audiences.
Specialized Skills
Benjamin specializes in a variety of pivotal areas within PR and marketing. He is recognized as an Integrated Communications Champion and a Consumer Specialist, effectively managing the intersection of brand messaging and audience engagement. His ability to advocate for issues relevant to consumers and organizations sets him apart as a proactive and determined industry leader.
In addition to his vast professional competencies, he is an exceptional trouble shooter, known for his resourcefulness and creativity when faced with challenges. This unique combination of skills and experiences enables Benjamin to foster a results-driven environment, both for his teams and the clients he supports. Through collaborative efforts, he continually aims for excellence in every campaign, whether it's experiential, traditional, or digital in nature.
Notable Achievements
Some of the notable achievements that highlight Benjamin Philipson's career include:
- Contributing to the launch and public awareness campaign for Microsoft's Xbox, shaping the narrative around this revolutionary gaming platform.
- Assisting Mozilla Firefox in securing a Guinness World Record, marking a milestone in brand engagement and outreach.
- Leading a crisis management strategy for the President of Rwanda, which was honored with the best Global PR Campaign award at the PRWeek Awards in 2010.
- Persuading sports icon David Campese to publicly acknowledge the Rugby World Cup victor in 2003, enhancing brand credibility for Ladbrokes.
With a vibrant career characterized by an impressive array of accomplishments, Benjamin Philipson continues to be an influential figure in the world of PR and marketing, demonstrating a commitment to innovation, creativity, and strategic communication.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.