Benjamin Hardy

Benjamin Hardy, PhD is an organizational psychologist and author specializing in helping leaders and companies strategize and achieve seemingly impossible goals.2 He currently holds the position of RAPID TRANSFORMATION: The Science of Achieving Impossible Goals at Hay House, Inc., which he started in October 2023.2 Hardy is the author of several books, including the upcoming "Rapid Transformation: The Science of Achieving Impossible Goals," set to be published on May 6, 2025.1 This book offers a revolutionary and science-based framework for achieving transformational goals, drawing on psychological research.1

Hardy has co-authored multiple successful books with Dan Sullivan, including "10X Is Easier than 2X," "The Gap and The Gain," and "WHO NOT HOW".2 These books have collectively sold over 600,000 copies and are considered staples in the business and entrepreneurship spaces.2 His work has directly led approximately 1,000 entrepreneurs to join Strategic Coach for additional training.2

Hardy's approach involves challenging popular behavioral trends like SMART goals, which he believes are based on faulty assumptions of time and psychology.1 Instead, he offers strategies to help individuals and organizations achieve rapid transformation and exponential growth.12