Benjamin Crudo

Benjamin Crudo is the CEO and founder of Diff Agency, an e-commerce agency he established in 2011.1 With a unique background that combines retail experience and software engineering, Crudo has positioned himself as an expert at the intersection of retail and technology.1

Professional Background

Crudo's journey in retail began in his family's business, where he gained comprehensive experience in various aspects of retail operations, from warehouse management to sales analysis.1 This hands-on experience provided him with a deep understanding of retail business dynamics.

To complement his retail knowledge, Crudo pursued a Software Engineering degree from Concordia University in Montreal.1 This educational background allowed him to merge his retail acumen with technical expertise, laying the foundation for his future ventures.

Diff Agency

As the CEO of Diff Agency, Crudo leads a company that has grown to include:

• Over 100 employees
• Three offices worldwide
• Recognition as one of the world's top Shopify partners1

Diff Agency takes a full-service approach to e-commerce, offering services such as planning, designing, building, integrating, and optimizing e-commerce products.1 The company has worked with notable clients including Boll&Branch, Popsockets, YM Inc., WWF, Ecobee, and Yellow Shoes.1

Expertise and Contributions

Crudo is known for his ability to demystify e-commerce for his clients, communicating complex technical concepts in retailer-friendly language.1 He is also passionate about human-focused leadership and has contributed articles to publications such as Fast Company, Forbes, and Business Insider.1

As a member of the Forbes Technology Council since June 2020, Crudo continues to share his insights on e-commerce trends, sustainable shopping, and effective business strategies.12