University of Cape Town

Ludwig-Maximilians-Universität München

European School Munich

CEO & Co-Founder rooem.com

Building something in the fitness industry focused on accountability and simplicity.

Toolbox Fitness S.L.

Co-Founder

Founder of Global Workation, a company in Cape Town providing curated apartments for remote professionals seeking both a comfortable stay and a productive workspace. We offer more than just accommodation; we deliver an innovative workation experience, equipped with high-speed internet and ergonomic workspaces.

Global Workation

Co-Founder & Operations

Helping clients regarding areas of improvement and support with operational day to day activities & setups as well as building and improving dashboards for data-driven decisions

Freelance

Freelance Operations Manager & Data Analyst

Leveraging advanced data analytics and AI technology, I strategized to enhance the fitness journeys of a vast clientele base. My role centered on utilizing sophisticated data insights to tailor success paths and optimize outcomes, ensuring each client's goals were met with precision and scalability. By integrating AI-driven accountability tools, I significantly improved client engagement and sustained motivation, transforming how individuals approach fitness and wellness.

I left the company as I believe to be able to deliver a better product for clients with a different approach.

Project IJzersterk

Individual Contributor
- Implementing AI within the CS part of the company to automate large amounts of workload
- Developing & driving the forecast for this and next year to increase accuracy and reduce costs
- Researching and proposing improved pricing strategies to increase sales and limit churn

Holidu

Senior Business Operations & Analytics Manager

Part of the open innovation hub from Telefonica

Wayra Germany

wayra Resident

As the CEO at rooem, I had the privilege of spearheading various strategic initiatives and overseeing multiple teams, including Strategy & Ops, Product, CS, and E-Com (both in-house and external devs). During my tenure, I successfully established streamlined processes across daily operations, from procurement to shipping automation and review collection.

Achievements include developing our initial product line and establishing a robust supply network with 15 key suppliers, while efficiently outsourcing fulfillment ops. This resulted in impressive outcomes, such as 2-day deliveries and a 30-day product rotation in our warehouses. Additionally, I collaborated with the finance team to co-implement liquidity and cash flow management practices, ensuring financial stability.
To enhance decision-making and performance tracking, I conceptualized and implemented automated reporting systems and KPI dashboards for all critical business areas. Working closely with our Head of Marketing and external advisors, I played a key role in devising innovative marketing strategies that yielded exceptional results, achieving a remarkable ROAS of over 10, nearly double the industry standard.
Throughout my journey, I gained invaluable experience in e-commerce, marketing, leadership and PM. The memories of this exhilarating ride will forever hold a special place in my heart, encompassing the extraordinary individuals I met, collaborated with, and supported, including our partners, suppliers, freelancers, and numerous SaaS solutions we relied on.

Update 02/2023: It is with a mix of emotions that I share the news that the company I co-founded no longer exists. Roughly 1.5 years after my departure from rooem/KWERQUS, the new management pursued a different strategy that unfortunately proved unsuccessful. While this outcome saddens me, I accept the consequences of my decision to leave. Nonetheless, the positive memories and lessons learned from my time at rooem will forever endure.

rooem.

Chief Executive Officer

Chief Operating Officer

Product Development
Developing, prototyping and overseeing production of latest products from NOVA. Constantly on the lookout for improved products and production management. 
Maintaining close relationships with suppliers in South Africa and overseas. 

Finance
Financial planning and forecasting, while ensuring all current financials to be correct.

NOVA South Africa

Co-Founder - Head of Product Development & Finance

- Navigated Stakeholder management of cities and end users
- Merged B2B and B2C customer to the new ParkNow system from ParkMobile
- Supported the establishing and operations of the in-house customer service team

ParkNow

Operations & Customer Care - Working student

ParkNow is the leading provider for on-demand and prepaid mobile payments for on- and off-street parking.
- Navigated Stakeholder management of cities and end users
- Merged B2B and B2C customer to the new ParkNow system from ParkMobile
- Supported the establishing and operations of the in-house customer service team

Operations & Business Development - Intern

Website & Webshop Builder
- thekentheater.de
- Kwerqus.de
- lowono.de
- bavarianspringboks.de
- Enoteca.de
- weine-sa.de

Freelance Web Development

Freelance Web Designer

Böhmer Weinhandel was a leading online business specialised with South African wines sold across online shops & Amazon throughout the DACH region. The business was sold in 2013. One man show, no employees

- Grew from initially 20 customers and monthly EUR 1.2k revenue to >6000 customers and monthly EUR >30k revenue
- Established online shops across multiple platforms (xCommerce, Magento, T-Online & Amazon)
- Increased product range from 50 to 700 items and 5 suppliers, to dilute dependencies
- Successful exit in 2013

Benjamin Boehmer