Ben Whitelaw

Ben Whitelaw is a Manager at FT Strategies, a media consultancy associated with the Financial Times.12 He brings extensive experience to his role, having worked with global publishers for nearly 15 years.6

Professional Background

Ben's career in media spans over a decade:

• He has over 10 years of experience in newsroom transformation and audience development.1
• Prior to joining FT Strategies, he worked at prominent UK publications:
  • The Guardian
  • The Times1

Before his current role, Ben was an independent newsroom and content strategy consultant.1

Current Role at FT Strategies

As a Manager at FT Strategies, Ben:

• Works on projects to help publishers tackle significant challenges in the media industry.5
• Has been involved in initiatives like the Audience Diversity Academy, which assisted six EMEA publishers in diversifying their audience and building engagement among target segments.1
• Contributes to research projects, such as the "Next Gen News" study, exploring news preferences of younger consumers.1

Expertise and Focus Areas

Ben specializes in:

• Media strategy consulting
• Editorial and newsroom transformation
• Audience development and engagement
• Content strategy

Education

Ben holds the following degrees:

• MA in Newspaper Journalism
• BA in English Literature3

Additional Roles and Interests

Outside of his primary role, Ben:

• Serves on the board of The British Journalism Review (@TheBJReview)7
• Writes a newsletter called @eimdotco7
• Describes himself as a shy Leeds United Football Club (#LUFC) fan7

Ben Whitelaw's LinkedIn profile can be found at linkedin.com/in/benwhitelaw4, where more details about his professional experience and accomplishments may be available.