Ben Smith

Ben Smith is the Product Director at Auto Trader UK, a prominent online automotive marketplace.12 With extensive experience in product leadership, Smith plays a crucial role in shaping the company's digital offerings and user experience.

Professional Background

Ben Smith has a strong background in product development and management. Prior to his current role, he gained valuable experience in various positions:

• Co-founder of RateMyPlacement.co.uk in 20064
• Worked at 11FS before joining Auto Trader UK6

Responsibilities at Auto Trader UK

As Product Director, Ben Smith is involved in several key areas:

• Product Development: He leads teams from ideation through to implementation of new features and products.2
• DealBuilder: Smith has been instrumental in developing and promoting AutoTrader's DealBuilder product, a flexible omni-channel solution for used car dealers launched in August 2022.1
• Strategic Planning: He contributes to the company's annual Product Update, sharing insights on launched and upgraded products.5

Expertise and Influence

Ben Smith is recognized for his expertise in the automotive and digital product spaces:

• He frequently presents at industry conferences, such as AutosBuzz 2023, sharing insights on AutoTrader's products and market trends.1
• Smith is active on professional social media platforms, sharing updates and thoughts on product development in the automotive industry.37

Ben Smith's leadership and vision continue to play a significant role in Auto Trader UK's digital transformation and its efforts to improve the car-buying experience for both dealers and consumers.