Ben Lethbridge

Ben Lethbridge is the Head of Growth at the Behavioural Insights Team (BIT), where he plays a significant role in expanding the organization's initiatives, particularly through their ventures like Promptable. With over 12 years of experience in the mobile technology sector, he previously led big data projects at EE and has held various roles focusing on product and market development across different industries.23

At BIT, Lethbridge has been instrumental in applying behavioral insights to improve outcomes in educational settings, such as reducing dropout rates in sixth-form colleges through innovative mentoring programs.1 His expertise combines a deep understanding of client needs with robust product knowledge, positioning him as a key figure in driving growth and effectiveness within the organization.3