James Salmon

James Salmon is a digital product expert currently serving as the Head of Digital Products at EE, a major telecommunications company in the United Kingdom.12 In this role, he has been instrumental in transforming EE's digital strategy, particularly focusing on the MyEE app.1

Under James's leadership, the MyEE app has seen significant improvements:

• The app's review ratings increased from 3 stars to 4.5 stars
• It achieved over 15 million monthly opens, making it the largest telco app in the UK
• More customers preferred using MyEE over the customer portal on the website1

James has a passion for product development, dim sum, and snow.3 His expertise extends beyond just telecommunications, as he has previous experience working at Vodafone.2 He is known for being highly creative, with a keen eye for new products and markets, and brings a strong focus to any team he leads or works with.5

In his professional capacity, James has been involved in recruiting digital talent for EE. He has posted about job opportunities for digital-savvy Product Owners to support the MyEE app.4

James is based in London, UK.25 His LinkedIn username is indeed jsalmon, as mentioned in the query.5 He is also active on Twitter under the handle @jsalmon.3