Ben Dietz

Ben Dietz is a prominent figure in the indie media and consulting space, currently serving as the founder of Rangelife, a consulting studio. Based in Greenpoint, Brooklyn, he has a diverse background that spans various industries, including music and digital content. Dietz began his career in the music business and transitioned into digital media post the Dot Com Bust. He notably worked at VICE from 2004 to 2020, where he held roles as a commercial leader and co-founder of an agency.1

Professional Focus

At Rangelife, Dietz is focused on innovative consulting services that cater to culturally-informed agencies, brands, and publishers. He is also involved in coordinating a weekly breakfast series known as Breakfast Club, which has expanded to multiple cities worldwide. This initiative fosters community engagement among creative professionals without any formal agenda or buy-in requirement.21 Additionally, he publishes a weekly newsletter called [SIC] Weekly, which aims to provide valuable insights and updates to its subscribers.1

Personal Insights

Dietz emphasizes the importance of continuous experimentation and evolution in his work. He draws inspiration from various sources, including David Epstein's book "Range," which advocates for the benefits of being a generalist in a specialized world. His personal philosophy leans towards "less is more," reflecting a shift towards distilling information rather than overwhelming himself with data.1

Community Engagement

Beyond his professional endeavors, Dietz is actively engaged in his local community and enjoys exploring the vibrant food scene in Greenpoint. He often shares recommendations for local restaurants and participates in community events.2

In summary, Ben Dietz is a multifaceted professional whose work at Rangelife and other initiatives reflects his commitment to fostering creativity and collaboration within the media landscape.