Ben Abbotts

Ben Abbotts is a seasoned digital media professional with two decades of experience in Digital Product Development, Digital Strategy, User Experience Design, and Data Analytics. Currently serving as the Vice President, Digital Product at the South China Morning Post, he is instrumental in overseeing a team of 50 professionals responsible for the digital strategy and product development of SCMP's English language news products, including SCMP.com. Ben's expertise lies in product development, leadership, and driving organizational change through digital innovation.

His specialties include Digital Strategy, Digital Product Conceptualization, Digital Product Dev & Management, Digital News Media & Publishing, Native App Dev, User Interface Design, Analytics Strategy/Implementation, Digital & Integrated Marcoms, Information Architecture & Usability, SEO, Digital Acquisition, Retention Marketing, and A/B & Multivariable Testing/Optimization.

Ben Abbotts pursued his education at South Island School and holds a Master of Science in Business Administration from the University of Bath.

With a rich professional background, Ben has held key positions at South China Morning Post SCMP, ranging from Director to Vice President in areas of Digital Product Development, Digital Innovation & Technology, and Digital Business Development. Prior to SCMP, he served in managerial roles at Euro RSCG, sharpening his digital marketing and project management skills.