Beatriz Osuna

Beatriz Osuna is a seasoned professional with a Bachelor's degree in Business Administration and over 20 years of experience within the Coca-Cola organization, specializing in Marketing, Communication, and Public Affairs.

Her notable accomplishments include successfully leading the deployment of the transformational program 'Masterbrand' in Spain, which involved a significant visual identity change for the Coca-Cola range, with Spain leading the way in sharing knowledge with other European countries.

In her role since 2015 in Communications and Public Affairs, Beatriz spearheaded impactful brand purpose programs such as Aquarius Unstoppable and corporate reputational initiatives like GeneradorEs. She emphasizes the importance of fostering strong relationships with communities and institutions to promote equity and sustainability.

Beatriz values teamwork, diversity, and equality, believing in creating inspiring work environments to enhance the resilience of companies and society. Family is paramount to her, and she is deeply committed to promoting inclusive opportunities for all, regardless of race, gender, or age.

Beyond her professional pursuits, Beatriz enjoys exploring future trends, ground-breaking innovations, sustainable fashion, and enriching travel experiences that expose her to diverse cultures and ways of life.