Tiago Lima

Tiago Santos Lima is a seasoned Public Affairs and Communications professional with a rich background in managing these functions at Coca-Cola Portugal from 1999 to 2012.

During his tenure at Coca-Cola Portugal, Tiago was instrumental in the implementation and enhancement of the Incident Management and Crisis Resolution process (IMCR), and the execution of Marketing Communication Plans to bolster brands and sponsorship activities, thus enhancing the Corporate Reputation of the Coca-Cola System.

His role also involved cultivating relationships with various stakeholders including Media, Government, Trade Associations, NGO's, Health Institutions, Customers, Consumers, and Employees, which significantly contributed to the sustainable growth of Coca-Cola in Portugal.

In 2013, Tiago transitioned to Madrid where he joined the Iberian Public Affairs and Communications department, overseeing Stakeholder management, CRM processes, and executing the Iberian Public Affairs and Governmental Relations plan with a particular focus on Portugal.

Tiago Santos Lima holds a Communication Degree from ISCEM - Instituto Superior de Comunicação Empresarial, and has also studied at Liceu Pedro Nunes and Liceu Maria Amália Vaz de Carvalho.

His professional journey includes roles such as Public Affairs & Communication Manager at Coca-Cola Iberia, Account Executive at Emirec, Account Executive at BA&N, and Marketing Assistant at Reditus.