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Beatriz Lucas
Digital Marketing na Laboratório Edol - Produtos Farmacêuticos, S.A.
Professional Background
Beatriz Lucas is a dynamic and accomplished marketing professional, known for her innovative approach to digital marketing and communications. With a robust foundation in marketing principles and practices, Beatriz has developed a sophisticated understanding of consumer behavior and market trends. Her career spans various notable roles in leading hospitality and pharmaceutical organizations where she has significantly impacted brand growth and engagement.
Beatriz began her career in the marketing sector at Tivoli Hotels & Resorts as a Sales Trainee after completing her undergraduate studies. Here, she honed her skills in e-commerce and corporate sales, progressing swiftly through the ranks. Her dedication and commitment to excellence led her to become a Corporate Sales Executive, where she successfully managed sales initiatives for key regions including Lisboa, Sintra, and Coimbra.
Her professional journey advanced further when she joined Minor Hotels, initially as a Corporate Sales Executive before moving on to the Regional Public Relations & Communications Executive role. In this capacity, Beatriz was pivotal in crafting and implementing communication strategies that enhanced the brand's visibility and fostered positive relationships within the industry and client base.
In her most recent position as a Digital Marketing Executive at Laboratório Edol - Produtos Farmacêuticos, S.A., Beatriz leveraged her digital marketing expertise to drive innovation in the pharmaceutical sector. Here, she utilizes analytics and strategic marketing campaigns to create impactful digital experiences that resonate with target audiences. Throughout her varied roles, Beatriz has demonstrated a keen ability to balance creativity with data-driven strategies, making her a valuable asset in any marketing team.
Education and Achievements
Beatriz's educational journey has been marked by a commitment to excellence and continuous learning. She obtained her Bachelor's degree in Marketing from Universidade de Aveiro, providing her with foundational knowledge in marketing theory and practice.
Pursuing further academic challenges, Beatriz attended ISEG - Executive Education, where she completed a Master’s degree in Marketing, achieving an impressive score of 16 out of 20. Her quest for knowledge did not stop there; she also completed a Postgraduate in Digital Marketing at ISEG, where she excelled with a score of 17 out of 20. This advanced education has equipped her with both theoretical and practical skills that are critical in today’s ever-evolving marketing landscape.
Beatriz's academic endeavors further included an Erasmus program at Kozminski University, where she expanded her international perspective and enhanced her understanding of global marketing trends. This international experience is a testament to her adaptability and eagerness to engage with diverse cultures and practices.
Notable Achievements
In her professional and academic pursuits, Beatriz has earned recognition for her exceptional work ethic and results-driven mindset. Throughout her career, she has contributed to various successful marketing campaigns, particularly in the hospitality and healthcare industries, that have significantly elevated brand presence and consumer engagement.
Her ability to create compelling content and manage social media platforms effectively as a former Social Media & Web Content Executive at NH Hotel Group demonstrates her proficiency in digital communications. By utilizing data analytics tools, Beatriz has successfully identified target audience preferences and optimized marketing strategies accordingly, resulting in enhanced customer acquisition and retention rates.
Beatriz's time at Associação de Estudantes ISEG and HM Consultores in their marketing departments reflects her strong leadership and teamwork abilities, demonstrating her passion for mentoring and developing younger professionals in the field. She has consistently sought to give back to the community and the profession through her involvement in educational and professional organizations.
In summary, Beatriz Lucas's combination of extensive marketing experience, comprehensive education, and dedication to excellence in every project she undertakes positions her as a notable figure in marketing and communications. She continues to build on her expertise while making valuable contributions to the organizations she is part of, paving the way for innovative marketing practices that prioritize customer engagement and brand loyalty.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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