Beatriz Bahima

Beatriz Bahima is a Marketing Communications and Digital specialist with over 16 years of marketing experience, known for her expertise in digital transformation within marketing departments.

Her career includes significant roles such as the Digital Marketing Director at Fundación 'La Caixa' and previously as the Southern Europe Director of Engagement and Experiential at Bacardi.

With a background in Business Strategy, Communication strategy, Digital Marketing, Advertising & New Media, and more, Beatriz has demonstrated her skills in various marketing disciplines.

She has a strong track record in delivering Digital strategy, Media plans, PR content brand programs, and Experiential Events for a diverse portfolio of brands and markets.

Beatriz is deeply committed to social causes, as evident through her work at Fundación 'La Caixa' where she focuses on digital transformation to enhance projects and alliances for societal benefits.

Her specialties include Brand architecture, Social Media, Sponsorships, Public Relations, Project Management, and the integration of Above & Below the line marketing strategies.