Behjat Jetha is an accomplished digital merchandiser with a proven track record of driving e-commerce sales and profit growth. With extensive experience across the UK and USA, she has honed her skills in developing omni-channel campaign strategies, multi-variant testing, and instituting process improvements. She possesses exceptional talent management skills and identifies and develops ways to capitalize on growth opportunities. Behjat is a graduate of Nottingham Trent University, where she studied Fashion and Textile Management BA Hons, and Diploma in Professional Practice. She has worked in reputable organizations such as Coach, Tommy John, and Coast Stores, holding positions ranging from Senior Digital Assistant Merchandiser to eCommerce Manager. Before joining these companies, she worked as a Senior eCommerce Merchandise Assistant at BHS and began her career as a University Placement - Merchandising Assistant at Mothercare.