Bassam Beidas

Bassam Beidas is currently an Engagement Manager at McKinsey & Company, based in London. He has a background in both consulting and professional sports, having previously been a tennis player representing Lebanon.

Education and Career

Beidas holds an MBA from the London Business School. He began his career at McKinsey as an intern and progressed to the role of Associate before becoming an Engagement Manager. His work focuses on various aspects of consulting, particularly in growth marketing and sales strategies for small and medium-sized enterprises (SMEs) in e-commerce.135

Tennis Career

Before his consulting career, Beidas was a professional tennis player. He was born on December 26, 1988, in London to Lebanese parents. He achieved notable success in junior tennis, ranking in the top 20 globally and winning a doubles title at the Eddie Herr International Championships. He played collegiate tennis at Pepperdine University, where he earned All-American honors three times and graduated in 2011. During his professional career, he represented Lebanon in the Davis Cup, winning 16 out of 17 singles matches.26

Current Role and Contributions

As an Engagement Manager, Beidas is involved in strategic projects that help SMEs navigate the complexities of e-commerce, emphasizing customer-centric approaches and effective partnerships.14 His dual expertise in sports and business provides a unique perspective in his consulting work.