Bassam Abdel-Rahman

Bassam Abdel-Rahman is the Chief Marketing Officer (CMO) at Zenyum, a Singapore-based smile cosmetics company.1 He was appointed to this C-suite position in March 2023, after previously serving as the Senior Vice President of Marketing at the company since 2020.1

Professional Background

Bassam is an experienced marketer with over 17 years in advertising and marketing roles.1 Prior to joining Zenyum, he:

• Led global and regional brands such as Apple, Adidas, Grab, and Carousell1
• Helped set up 72andSunny in Singapore as its Managing Director1

Achievements at Zenyum

During his tenure as Senior Vice President of Marketing, Bassam:

• Led the brand's international marketing and design teams
• Delivered a five-time improvement in Zenyum's marketing ROI1

Education

Bassam Abdel-Rahman graduated from Royal Holloway, University of London in 2005 with a BSc in Management and Marketing.3

Personal Qualities

Colleagues describe Bassam as:

• Fearlessly smart
• Hard-working
• Fun and loyal
• Possessing a global outlook and genuinely integrated skill set2

In his role as CMO, Bassam reports directly to Julian Artopé, the founder and CEO of Zenyum.1 He is working closely with the newly appointed CFO, Nikhil Kamran, to execute efficient capital allocation across Zenyum's nine markets and propel the business from a fast-growing startup to a sustainable growth-stage company.1