Alan Kelly

Alan Kelly is a prominent figure in the fields of competitive strategy, communication, and influence. As the President and Founder of Playmaker Systems, LLC, he has made significant contributions to the understanding and application of influence strategies in business, politics, and marketing.

Professional Background

Alan Kelly is recognized as a leading expert in competitive strategy and an innovator in communications, research, and technology marketing.1 He founded Playmaker Systems, LLC, a strategy and analytics company that provides services in management, strategy, marketing, sales, and other areas related to influence.

The Playmaker's Standard

Kelly is best known for developing the Playmaker's Standard, a groundbreaking system for analyzing and managing influence. This framework consists of:

1. A taxonomy of influence strategies called "The Standard Table of Influence"
2. A set of 24 unique "plays" or influence strategies2

The Playmaker's Standard is designed to help professionals in various fields, including:

• CEOs and business leaders
• Strategists
• Marketers
• PR professionals
• Political campaigners
• Bloggers and activists1

Publications and Contributions

Kelly authored the landmark book "The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz," published by Dutton/Plume in 2006.2 This book introduced the Playmaker's Standard to a wider audience and has been influential in shaping the understanding of competitive strategy and influence.

Academic Recognition

Alan Kelly's work has gained recognition in academic circles. He has a verified Google Scholar profile, indicating that his research and publications have been cited in scholarly literature.4

Legacy

Sadly, Alan Kelly passed away on April 13, 2022, at the age of 64.3 His work continues to influence professionals in various fields, and the Playmaker System he developed remains a valuable tool for understanding and managing influence strategies in today's competitive landscape.