Barry Lowenthal

Barry Lowenthal is a Senior Marketing Executive, Advisor, and Industry Thought Leader with over 35 years of experience in media planning, buying, agency management, operations, and strategy.

Barry spent 16 years as the CEO of Media Kitchen, a highly respected digital-centric media agency, before assuming the role of President at Inuvo, an AI ad tech company, where he spearheads initiatives to revolutionize programmatic media buying without relying on cookies or identifiers.

Barry is known for his exceptional ability to attract, build, and train diverse global teams by employing empathetic leadership and active listening. He provides strategic advice to clients on leveraging modern, tech-driven platforms and partnerships to transform customer reach and engagement.

With a strong focus on overseeing P&L, driving profitability, and making well-informed decisions, Barry excels in various areas including media planning and buying, media management and operations, advertising, branding, programmatic advertising, SEM, social media, creative collaboration, content creation, AI tools, and talent development.

Barry's educational background includes studies at The Lee Strasberg Theatre & Film Institute and a Bachelor of Arts (BA) degree from the University of Florida. Throughout his career, Barry has held key positions such as Executive Assistant to the COO at Saks OFF 5TH, Executive Assistant to the CEO at Media Kitchen, Office Manager / Executive Assistant to The Founding Partner / CEO at JET/MMS, Inc., and Executive Assistant to The CMO at Armani Exchange.