Barry Flanagan

Barry Flanagan is an accomplished sales executive specializing in Digital Employee Experience (DEX), work from home solutions, remote work, desktop virtualization, VDI, and BYOD technologies.1 He currently serves as the VP of Americas & APAC Sales at ControlUp, focusing on driving ARR growth.1

Professional Background

Barry has extensive experience in SaaS sales and channel management. His career highlights include:

• Growth Achievement: Grew sales for a small software company in the Americas from $3M ARR to $50M ARR.1
• Strategy Innovation: Revamped the prospecting function, more than doubling new meetings per quarter.1
• Thought Leadership: Delivered over 1,500 speaking engagements across three continents, presenting to audiences of up to 2,000+ at major industry events.1

Previous Roles

Before joining ControlUp, Barry held several notable positions:

• Director, EUC Partner Practice Recruitment at VMware (2016-2018)
• Vice President, WW Sales & Marketing at hopTo (2014-2016)
• Senior Director, Strategic Alliances & SI Sales at Centrix Software Ltd (2012-2013)
• Senior Director, Alliances & SI Sales Strategy at Liquidware Labs (2011-2012)
• Director, Microsoft Engagement & Evangelism at Citrix Systems (2008-2010)1

Expertise and Approach

Barry combines innovative sales and marketing programs with a laser focus, influence, and persistence to drive revenue and position products for long-term success.1 He has developed a repeatable SaaS Sales Growth Process that includes:

• People targeting and development
• GTM analysis
• Prospecting optimization
• Sales enablement
• Qualification methodology1

His experience spans direct sales, leveraged channels, and strategic alliance programs, allowing him to identify and execute diverse channel and partner strategies.1

Barry Flanagan is known for his ability to uncover and capitalize on new opportunities, anticipate market and industry changes, and forge lucrative partnerships in the digital employee experience and related technology sectors.1